Softlips Launches a Collaboration with Hello Kitty


As a kid growing up in Hawaii, owning Sanrio products was like a status symbol. All the cool kids were decked out in those totally adorable characters: Hello Kitty headbands, Pochacco pencil cases, Keroppi backpacks…you get it. I would spend all of my allowance money on a trip to the Sanrio store. That’s why, when we got the newest Softlips Hello Kitty collaboration at the office, I was pumped.

As you probably already know, Softlips Cubes hydrate, smooth, and protect your lips with SPF 15. There’s also just something about the shape of it that makes it super convenient to apply. And now there’s an extra incentive to use them because they’re so gosh darn cute.

There are three fun flavors in the collaboration and each cube corresponds to a different Hello Kitty personality. There’s crisp apple flavor for the “Smart” Hello Kitty (red), passion fruit for the “Pretty” Hello Kitty (purple), and strawberry banana for the “Cute” Hello Kitty (pink). The first two will hit shelves this July and the third in September. Plus, a little birdie told us to expect a fourth “mystery” flavor for the holidays.

You can pick one up at retailers nationwide for $3.49.