After unveiling Honest Beauty’s mindful makeup and skincare over a year ago, Jessica Alba is bringing her clean and conscious touch to our tresses. The movie star-turned-entrepreneur has expanded her brand with a botanicals-packed range of haircare and styling products — and if the dreamy scents are any indication, they work as good (and we mean reeeeal good) as they smell.
Whipped up with ingredients like avocado oil, almond oil, algae, white tea, and more, the salon-quality collection ($18 to $30) offers something for every hair type. Beyond Hydrated (comprised of shampoo, conditioner, and a leave-in treatment) is formulated for normal to dry hair and features vitamin- and nutrient-rich coconut oil, while the Truly Restored range includes ingredients like sunflower seed oil and cupuacu butter (which contain essential fatty acids that mimic hair’s natural oils).
There’s also the Honestly line of styling products, including a sea salt spray, a conditioning serum, heat protectant spray, and volumizing spray.
Prices range from $18 for the Sea Salt Spray and $20 for Beyond Hydrated Shampoo, while the Truly Restored Leave-in Conditioner is $24 and the recovery mask is $30. Naturally, the entire line is free of sulfates, parabens, silicones, paraffins, synthetic fragrances and dyes, and more “ingredients of questionable health and safety standards.”
Keep in mind, this is a completely separate line from Honest Beauty’s sister company Honest Co.’s all-in-one shampoo + body wash. If you’re ready for Jessica Alba-approved locks, they’re all shoppable at Honest Beauty and on Ulta.com now.