Peel Off Makeup: Does It Really Work?

Korean beauty aficionados may already be familiar with peel off makeup, the innovative cosmetics that make it a cinch to get stay-all-day color on your brows or lips. They work like this: the liquid products are applied, allowed to dry, then peeled off to reveal the desired eyebrow tint or lip stain. With the promise of staying put for as little as a few hours to up to half the day, it's no wonder makeup mavens are sharing their latest obsession with this game-changing trend all over social media — so we put two popular products to the test!

In our the latest episode of The Cut with Susan Yara, we tried Etude House's Tint My Brows Gel in #01 Brown (but other color options include #02 Light Brown) and Romantic Bear Long Lasting Lip Color in Cherry Red (which is part of a six-color variety pack).

Below, check out our video to see how peel off makeup works, plus find out a few more additional tips and tricks on using these fun products. Have you tried Etude House and Romantic Bear's brow and lip tints? Share your thoughts in the comments!