There’s no better way to fall into a rabbit hole of beauty inspiration than on Instagram. (Right?) The photo-sharing app offers zillions — okay, millions — of inspo from celeb-faved pros, vloggers, and fresh-faced social media stars, which is why we’ve narrowed down the top beauty Instagram accounts that truly deserve a spot on your feed.
From industry insiders, A-list makeup artists, celebrity hairstylists, and rising bloggers, check out our favorite Instagrammers to follow right now. Stay tuned as we’ll be updating this list as we stumble upon even more inspiring Instagram beauty accounts!
First things first: every beauty devotee would serve themselves right to follow legendary makeup artist Pat McGrath, who shares a peek inside her inspired mind on her Instagram feed. In addition to painting the faces of supermodels (Naomi, Linda, Kate, and Christy) and social media It girls (Gigi and Kendall, to name a few), the industry icon has worked with luxury fashion labels and respected photographers.
Beauty (and style) clearly runs in the family for the Streicher sisters, the fashionable siblings behind LA’s celebrity-favorite Striiike salon. Oldest sister Jenn is renowned for her makeup expertise, middle sis Kristie is known for her feathered brow technique (Julia Roberts is a fan), and baby sister Ashley is a celebrity-faved hairstylist (Mandy Moore is just one of her clients).
According to her website, this LA-based pro makeup artist majored in graphic design and fine arts — which explains why her lipstick swatches are so insanely inventive.
London-based beauty blogger Lesley describes her hair as “newly natural,” her style as “simple and chilled,” and her beauty aesthetic as “feminine and classic” — which is why we can’t get enough of her approachable makeup, haircare, and skincare posts.
Scroll through the kaleidoscopic world of Britney Tokyo, an LA-based, Japan-bred actress-turned-nail artist who’s tended to the talons of Kylie Jenner, Beyonce, and beyond. Never subtle and packed with personality, her past designs have ranged from trippy emojis and all Drake everything to Pokemon and out-of-this-world chrome.
If gratuitous Kardash-Jenner cameos and glimpses of global travels are your thing, follow A-list hairstylist Scotty Cunha now. The LA-based member of the Kardashians’ glam squad frequently shares BTS looks of photoshoots with America’s most famous family, his star-studded life, and his glamorous vacays (and yes, he’s even been immortalized in Kendall & Kylie’s game).
If you’re seeking quickie tutorials on everything from cutting your own hair to perfecting your cat eye to getting that effortless dewy face, follow this self-taught beauty vlogger.
The co-founder behind buzzing celebrity hair haunt 901 Salon, Riawna Capri’s Instagram stars her famous friends (Selena Gomez, Vanessa Hudgens, and Julianne Hough, for starters) and equally A-list tress inspo.