A Cult-Fave Beauty Label From London Has Arrived In the U.S.

Image: Models Own

The British are coming: well, to America’s beauty shelves, anyway. So imagine that the head honcho of a major record label dreamed up a cruelty-free cosmetics and skincare company — in London, that brand is Models Own, and it’s just landed across the pond here in the U.S. exclusively at Ulta Beauty.

Founded by Mark Rodol (who’s the CEO of dance and house club music label Ministry of Sound) and his brother Steven in 2008, Models Own first became known for its high-voltage nail polish hues and now offers a full collection of products and tools for eyes, lips, face, and skin. It’s beloved for its vibrant holochrome eye shadows, and now we can all snatch up the colorful beauty range without jetting off to Europe. (Not that we’d mind the vacay.)

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The brand’s stateside debut is also easy on our wallets: expect Jumbo Stick Lipsticks for $7, Sculpt & Glow Highlighter and Contour Sticks for $11, Matte Runway Foundation (available in 8 shades) for $12, and the Color Chrome Eyeshadow Palette for $20, to name just a few. You can also find primers for every concern, lip sealers, concealer palettes, and much, much more — and given that Models Own has over 650 products in its arsenal, you can expect that Ulta will roll out even more offerings.

Shop Models Own by heading to ulta.com or swinging by your local Ulta Beauty boutique.

What’s your favorite international beauty import? Share ’em in the comments below