Beyoncé and Topshop: Activewear Match Made in Heaven
Activewear. Fitness streetwear. Whatever you call it, it’s hot right now. In fact, it’s so hot, that Beyoncé is teaming up with Topshop to create an athletic streetwear label. Soon you can adorn your body with clothing, footwear and other fitness accessories created by Bey.
But enough from us, here’s what Beyoncé has to say:
"I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for its fashion credentials and forward thinking. Working with its development team to create and produce a technical and fashion-led collection is exciting, and I'm looking forward to participating in all aspects of this partnership."
Now before you think this is a one-off celebrity collaboration, the head honchos at Topshop want you to know that’s not the case. “This is not a collaboration. This is about building a brand and building a business—a separate, proper business, with separate overhead and a separate office,” says Topshop’s Sir Phillip Green.
There’s no word yet on what the label will be called, but with Queen B attached, you know it will be #Flawless. The only problem is that we have to wait until Fall 2015.