It's Finally Easier To Shop This Cult-Fave Korean Beauty Brand in The U.S.
The Korean beauty scene is better known for its skincare stars than its cosmetics, unless you're talking about Etude House. It's essentially the Koreans' answer to buzzy (and affordable) U.S. brands like IT Cosmetics and NYX, and as Byrdie reports, it'll now be much, much easier for beauty buffs to get their hands on the cult-favorite line.
Soko Glam co-founder Charlotte Cho tells the beauty site that Etude House has just landed on the shelves of her Korean beauty e-commerce site. The makeup brand is known for its innovative products and wallet-friendly price tags, like its peeling brow tint gels ($11), adorably packaged nourishing lipsticks ($12), award-winning collagen emulsion ($15), and cute kitty-cat hair bands ($5), to name a few.
Haven't tried Etude House's products yet? Check out how one of their most popular products works in the episode of The Cut with Susan Yara below.