Nordstrom Is Giving Us A Major Korean Beauty Fix Starting Tomorrow
If Korean beauty productsstill haven't taken over your makeup and skincare routines, then here's yet another way to finally hop on the beauty bandwagon. Fresh off the news that Etude House is now shoppable at Soko Glam, major department chain Nordstrom will be offering over 500 K-beauty products starting tomorrow online and in select stores. It's part of the retailer's three-part PKPop-In @ Nordstrom series, which is spotlighting Korean culture this winter and spring. From Friday, February 10 through Sunday, March 26, the department chain's KBEAUTY shop will stock cult-favorite products from over 25 brands (including a few that are making their Stateside debut), like A'Pieu, Chosungah 22, Huxley, I Woke Up Like This, OneOSeven, Too Cool For School, Twenty/Four Seven, and more.
As far as the goods, expect to find innovative items with cutting-edge ingredients, and unique packaging that Korean beauty is known for: everything from classic BB creams, cleansers, sheet masks, and men's grooming products alongside 24K gold-infused swabs, jelly eyeshadows, masks featuring volcanic extractions, egg mousse soap, and men's grooming products.
Though the KBEAUTY shop will be available online, the IRL pop-in will feature Insta-worthy touches like all-pink-everything, fuzzy yoga balls, kaleidoscopic wall art, and more whimsical design elements. Swing by Nordstrom's U.S. stores in Los Angeles at The Grove, Chicago, Dallas, Seattle and Bellevue in Washington, and in Canada at Toronto and Vancouver to shop everything in person, or head to Nordstrom.com/Pop online starting tomorrow.
Excited? Scroll through the gallery above for a peek at just a few of the products to expect, then watch the episode of The Cut with Susan Yara below to learn about four popular Korean beauty products!